prax cruz

Art Director / Designer

I am an art director/graphic designer with 18 plus years’ experience helping agencies, brands, in-house teams, and small business reach creative solutions to help them grow.

Throughout my career as a designer, I have tried to never lose the passion and enthusiasm for design I had when I first started. It is this passion that keeps me going and keeps me engaged. I have also found that working with a team that is equally enthusiastic is where I find my greatest joy and success.

Working within a team and having the ability to question, push and develop ideas and concepts leads to greater creativity, a better product, an engaging story - all of which makes a better connection with the client or customer.

AIGA Sustaining Member: 2008 – Present
I have been an active member and served on the board of the Orange County AIGA Chapter.

random prax facts

Drank out of the Stanley Cup in the Ducks locker room when they won it.
Collects fountain pens and uses them daily.
Names all his photoshop layers appropriately, and does not leave them as “layer 82”.
While in Alaska flew in a helicopter and landed on the Mendenhall Glacier, to drink pure glacier water.
Has ridden his dirt bike over 1,300 miles from the California border down to Cabo San Lucas, 4 times.